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239Inflation caused by "new" words "garlic you hard"to"Jiang your army"to"bean you play " the way the price war has already staged the residents overwhelmed and much suffering, the beginning of the rise of another downturn in consumer confidence. According to Horizon Research Consultancy Group to the latest survey shows that the prices continued to rise, urban and rural residents feel a strong pressure of life, there will be more than half of family planning in the coming year to reduce consumption. In this case, the department store industry has been formed to mobilize the "no discount does not buy" the consumption habits of consumers desire worthy of attention. In addition, coupled with the rise of e-commerce and other new channels, although as a latecomer, but its unparalleled convenience and eliminates the need for low prices after the middle part of nature, but it just coincident with the current number of consumer psychology and the current The larger environment of sluggish consumer spending expectations. How to compete, has become a department store had to think long-term problems. Secretary-General of the China Chain Store & Franchise Association, Liang Pei that has been before the department store had a very "comfortable", the current outlook for this market is experiencing a sharp rise in clothing prices and online shopping department store discount the impact of war is a challenge for More likely to bring about a revolution, the future market expectations need to do department stores, well in advance "winter"ready. nike dunks Far-reaching consumer downturn With the weather starting to turn cold nowadays, has stimulated the New Year, Spring Festival and other traditional holiday approaching, the major department stores seemed to usher in scheduled "warm consumption " of the gold. However, the China Business News 记者 却 在 Beijing found a number of shopping malls, though some popular current customers can still shopping, but mostly just try not to buy, and prices for clothing and more are complaining. Industry official said, along with rising raw materials upstream of cotton, chemical fiber and cotton-related products and alternative products have also turns up the price. Future prices of raw materials or products will result in clothing prices continued to rise, similar to that shopping is not only more and more customers buy. Discount department stores will fall into the dilemma of choice and earnings momentum

237It is said that the textile industry chain of innovation to be top-down, the fiber raw material of innovation, leading the lower reaches of fabrics and even clothing innovation. Example, many fashion designers do not understand the downstream fabric, fiber raw material is more difficult to be sure. Therefore, the fiber innovation must lead the market, leading the trend. Weaving Co., Ltd. Wujiang Fu Hua told reporters, for example related to one prove this point. Since 2008, chemical fiber fabrics in the development, production, finishing Howard knowledgeable in terms of family, summed up to participate in South Korea Daegu, some experience the show in Milan, Italy, fabric show held in Shanghai, synthetic fabrics new conference. Disdain that many people feel that the whole industry in the textile and apparel chain, the conference is only garment enterprises of the patent. The fact that ultimately proved the correctness of this strategy, Fu Hua, the company's conference is still on schedule, not only attracted more relevant upstream and downstream businesses, attracted well-known designers, but also led the trend. Now, Howard 10-week study a variety of new synthetic fabrics, one year, more than 10% can do to guide the market. At present, the fiber industry in this innovative mode of active or passive has some consciousness. wholesale sunglasses after the yarn exhibition in Beijing in recent years will also set the fashion trends of yarn exhibition area. Of course, the effect is still relatively limited. Similarly, Hong Sheng PTT fiber to fiber as raw material rise to a "memory fabric" wave, is a top-down innovation. Innovative small businesses are forced Can be found from a number of examples, good top-down innovation is an area of ​​more than large enterprises, their strong economic strength, high visibility, strong research and development, to support them to complete this innovation and the ability to bear the risk of failure. Those innovative small and medium enterprises, and some completely from the market needs, some are even forced to survive the pressure. Shengze Han Tong Textile Co., Ltd. in Shengze area famous. The company is absolutely typical of small businesses, but won the "single wire products to see Han Tong" in the world. Shen Han-yong, chairman admitted that the years he summed up the two rules of survival of small businesses: one must be differentiated, the second is to reduce the overall cost. According to him, with the formation of the Han through the present day silk, linen, modal and other raw materials, research and development characteristics of thin fabric is completely forced out.