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239Inflation caused by "new" words "garlic you hard"to"Jiang your army"to"bean you play " the way the price war has already staged the residents overwhelmed and much suffering, the beginning of the rise of another downturn in consumer confidence. According to Horizon Research Consultancy Group to the latest survey shows that the prices continued to rise, urban and rural residents feel a strong pressure of life, there will be more than half of family planning in the coming year to reduce consumption. In this case, the department store industry has been formed to mobilize the "no discount does not buy" the consumption habits of consumers desire worthy of attention. In addition, coupled with the rise of e-commerce and other new channels, although as a latecomer, but its unparalleled convenience and eliminates the need for low prices after the middle part of nature, but it just coincident with the current number of consumer psychology and the current The larger environment of sluggish consumer spending expectations. How to compete, has become a department store had to think long-term problems. Secretary-General of the China Chain Store & Franchise Association, Liang Pei that has been before the department store had a very "comfortable", the current outlook for this market is experiencing a sharp rise in clothing prices and online shopping department store discount the impact of war is a challenge for More likely to bring about a revolution, the future market expectations need to do department stores, well in advance "winter"ready. nike dunks Far-reaching consumer downturn With the weather starting to turn cold nowadays, has stimulated the New Year, Spring Festival and other traditional holiday approaching, the major department stores seemed to usher in scheduled "warm consumption " of the gold. However, the China Business News 记者 却 在 Beijing found a number of shopping malls, though some popular current customers can still shopping, but mostly just try not to buy, and prices for clothing and more are complaining. Industry official said, along with rising raw materials upstream of cotton, chemical fiber and cotton-related products and alternative products have also turns up the price. Future prices of raw materials or products will result in clothing prices continued to rise, similar to that shopping is not only more and more customers buy. Discount department stores will fall into the dilemma of choice and earnings momentum